How Does Media Training Help Lawyers In High-Profile Cases?

When handling high-profile cases, you might be interviewed by news channels and papers outside of the courtroom. That’s why media training is no longer an optional skill for lawyers and law executives. When talking to the media, you want to achieve two things - get your message across in a genuine manner, while strategically positioning your case. 

Here’s how Bulletproof Media Training can help lawyers in high-profile cases: 

1. Improve Public Communication Skills

In court, you use jargon or legal language to present your case but it won’t work as well with the media. Our 1-day media training program will teach you how to break down complex legal information to simplify the messaging to make it easier to understand and more relatable to the public. 

2. Control the Narrative

High-profile cases get a lot of media attention including social media. What you say and how you say will be analysed and might influence how the case is handled in court. Media training can help refine the message in a way that helps you achieve objectives. It teaches you how to organize your points to build a case for your public audience. You learn how to anticipate difficult questions and respond with answers that redirect focus back to your key messages. 

3. Build Confidence 

Reporters asking you a thousand questions all at once can be overwhelming, no matter how many years of experience you have as a lawyer. Media training goes beyond just controlling the narrative but also teaches you the right body language, tone of voice and communication techniques necessary to keep on track. When the media and public see you as articulate, clear and easy to understand, it’ll make you look more credible and also help your client and case positively.

4. Manage Crisis 

When it comes to high-profile cases, a crisis can appear unexpectedly. During Bulletproof Media Training's virtual media training sessions, we cover crisis management in detail and equip you with skills and strategies that you can employ right away. That way, you can mitigate damage, address concerns, and reassure the public and stakeholders of your law firm. 

5. Maximise Positive Exposure

Media attention is a double-edged sword, but with the right training, lawyers can sway it to their advantage. Positive media coverage can sway public opinion, garner support, and even influence the outcome of a case. Media training teaches lawyers how to highlight successes, philanthropic efforts, or other positive aspects of their work and client's story to create a favourable public image.

6. Build Relationships with Reporters 

Media training also covers the importance of building and maintaining good relationships with journalists and media outlets. These relationships are beneficial in the long term and can get you media coverage whenever needed. Reporters can sometimes become too intrusive but remember they are only looking for a story to give them a competitive edge. Handle it with clear, honest communication and professionalism. If you're unable to answer a question, explain why, rather than evading. Thank them for their interest and time and recognise their effort in covering your story. 

Looking to elevate your media game and control the narrative? Book a consultation with Bulletproof Media Training today.