LEVERAGE THE POWER OF PR
INFLUENCE THE OUTCOME
PUBLIC PERCEPTIONS & BELIEFS HAVE GREAT POWER
Our program enables CEOs to set the narrative, establish positive positioning and manage perceptions to gain more influence over future outcomes.
We help you advance objectives to support profitability and growth.
GET AHEAD OF THE STORY IN 3 STEPS
-
Issue analysis, mapping & goal setting
-
Public relations strategy & implementation plan
-
Spokesperson training & narrative development
NO BLIND SPOTS
Working hand-in-hand with your comms team, we offer an unbiased, external perspective to ensure nothing is overlooked and the story is optimized for success.
TOP IN-DEMAND PR STRATEGY SERVICES
-
CEO thought leadership, visibility & media training
-
Preemptive PR campaigns to counter issues and competitor news
-
Corporate reputation and awareness building
MORE ABOUT THE FOUNDERS
TARA McCARTHY
Co-Founder, InfluenceTheOutcome, Founder, Bulletproof Media Training
Renowned for her innovative ideas and strategic acumen, Tara has guided top Fortune 100 companies in effective PR solutions for over 25 years. As the mastermind of Bulletproof Media Training, she empowers individuals, from government officials to celebrities and CEOs, with proprietary media training techniques. Tara has collaborated with clients like LG Electronics, Visa, and Unilever, aiding them to refine messaging, overcome challenges, and achieve communication goals. In her tenure at leading PR agencies, Tara developed impactful PR strategies delivering exceptional results, setting new global benchmarks.
VICTORIA KIRK
Co-Founder InfluenceTheOutcome, Founder, Verified Communications
Before her 20-year PR career, Victoria was a journalist for leading press outlets. With nearly two decades of experience, Victoria specializes in earned media and brand communications. She refined her skills at North America’s top PR and advertising agencies and in-house at Gap Inc., managing corporate communications and issues from store closures to privacy breaches and ‘logogate’. Alongside global brand work, she has a track record of boosting startups into household names. Her expertise lies in crafting PR and media relations strategies to enhance brand recognition in mainstream news, business, and trade press, ensuring visibility among key stakeholders.
READY TO INFLUENCE THE OUTCOME?
Please contact us for a free 30-minute consultation or give us a call at 416 732 1929.