A recent McDonald’s video featuring CEO Chris Kempczinski eating the new Big Arch burger quickly became a reputational talking point. Viewers were immediately caught off-guard with how awkward, overly management, and disconnected the CEO felt. Commentators specifically focused on the small bite, the restrained body language, and the use of corporate language like “product.”  This is the first lesson in media training. Speak to viewers in the context they understand. Internal

Layoffs during volatile economic cycles put leadership credibility under a microscope. When leaders communicate poorly, they do not just lose trust in the moment, but stakeholders also start questioning their intent and competence.  In 2025, companies in the US  announced 1,206,374 job cuts, and Canada  recorded a sharp employment decline in August, when employment fell by 66,000 and unemployment rose to 7.1 percent. While these numbers don't reflect cost correction, they ref

Photo by Sam McGhee on Unsplash TV interviews can be nerve-racking, especially if you're not used to being in the spotlight, in front of millions of people. A TV interview is considered more high stakes than other media interviews like radio interviews because you have to worry about body language, eye contact and looking the part . In a radio interview , it is much easier to portray yourself as calm, cool and collected because the audience is not able to pick up on any

Executive interviews fail because their answers are too polished and too careful, while a journalist is a representative of the public. In that context, your tone, attention to detail, and accountability matter as much as message discipline. A recent example in aviation  Boeing’s leadership  came under scrutiny for safety culture and manufacturing quality after the January 2024 737 MAX 9 door plug incident, plus continued regulatory oversight. That incident triggered intense

Words carry weight. For professionals and companies alike, saying the wrong words in a given scenario can be very damaging to one’s public image. Most of the time, those that are in the public eye do their best to protect and uphold their reputation, but communications mistakes can sometimes be inevitable and the manner in how they respond can determine whether they come out unscathed or damaged. This blog has discussed at length how crises can be preventable , but only a few

This guide offers practical strategies to help you shape a public brand image that reflects corporate values and business goals.

In 2026, crisis communications sits at the intersection of risk management, leadership visibility, and institutional trust. AI is at the forefront of this change. The public forms narratives about your company through social media, search results, and now, AI summaries. Oftentimes, crises are amplified through social amplification before official statements are issued. Crisis communications training can prepare executive teams  to operate under short timelines and support the

Businesses across the United States and Canada  continue to manage cost pressures connected to recent policy changes. Reporters ask pointed questions, and leaders must answer them without escalating political narratives.  Companies often struggle to communicate price impacts when the cause sits outside their control. And this scenario fits perfectly into the narrative.  US businesses have faced intense cost shifts tied to earlier policy changes, and Canadian organizations now

Every communication by leaders is a high-stake situation. A statement in a press interview, a comment in a town hall, or even a sentence in an internal memo has the power to influence public interest, employee morale, and company reputation. While their intentions might be genuine, if their words aren't understood easily, they won't get the audience's vote.  Public speaking training  is a valuable communications tool that helps you process information into words that's clearl

When the first COVID-19 cases reached North America, the public looked to healthcare leaders for guidance.  In Canada, Dr. Theresa Tam,...

We live in a world dominated by digital media, so an interview isn't just about relaying information—it's an entire performance. Every...

Media interviews remain a powerful way to shape public perception but there are risks associated with them. Whether the format is a...

Many founders believe strong financials and product knowledge will be enough to impress investors during a pitch . But that couldn’t be...

Public speaking  techniques for corporate leaders have evolved far beyond memorizing a script or reciting slides. In high-stakes...

Prepare for success with these valuable tips for a live TV interview. Master the art of presenting yourself on camera.

Seasoned executives are often expected to perform well under pressure. But even the most experienced leaders risk damaging their...

Many organizations  focus on media reach, but few invest in media readiness. When a journalist makes contact, they are not just asking...

You’ve seen executives command ballrooms full of industry leaders. They nail keynote speeches, walk confidently across stages, and hold...

A bad press cycle can cause investors to pull back, customers to lose trust, and competitors to gain ground. Without a solid crisis...

The last few years have been all about innovative technologies, and that sentiment feels even stronger in 2026. With the recent US elections, the demand for alternative media  has skyrocketed, reshaping how audiences consume content. Moreover, younger generations do not depend on traditional sources for news and prefer bite-sized, on-demand, and highly visual content.  Here are 4 media trends for businesses in 2026:   1. AI and Automation Are Revolutionizing Media Workflows A