10 must-have tools to help monitor and manage media relations in 2022
Updated: Jan 11
Companies must build a good reputation for themselves to be successful, especially in this day and age. With the rise of fake news and the constant change of media channels, a company's name can get slandered in the blink of an eye. As the importance of media relations continues to increase, so does the importance of finding the right software to help monitor and manage it.
The Best Tools for Creating a Media Relations Strategy
With social media now being the main media outlet of choice, media relations specialists have had to broaden their scope of media management. It’s easy to get overwhelmed as we are flooded with so many different software options. Making one wrong decision can lead to many missed media opportunities. So, how do we choose which one will be the best fit? In this post, we will list the 10 must-have tools for 2022, to help narrow it down.
Prowly is a PR and media relations software that connects all PR activity in one place, ensuring that all company news is accessible to journalists. You will learn how to construct an effective media relations strategy while also keeping your media contacts under control. It sends personalized e-mails to journalists and creates a journalist-friendly newsroom. One unique feature is that it uses various sources to fill up the database, giving you a higher chance of finding reporters in specific industries. This software has many features, such as pitch personalization, PR CRM, media monitoring and analytics.
2. Muck rack
Muck Rack is another great, user-friendly PR software. It easily searches for journalists, monitors news media and builds reports. They have personalized outreach, helping you send e-mails quickly and efficiently while allowing you to identify trends and create newsletters or presentations.
3. Blog Dash
Blog Dash is a software that is useful for the rise in social media and influencer marketing. It helps you find, engage and pitch to bloggers, all from one place. Its outreach program allows you to filter through bloggers by using categories, keywords, Klout score and more, with a database of 200,000 + influencers. You can send campaign goals, create pitch lists and reach out to bloggers.
Prezly is a publishing platform for media relations specialists which allows you to publish press releases in your newsroom. Pitching stories is made easy using this marketing tool because you can also manage your contacts, publish your news and report on coverage, all from one place.
5. Radio Guest List
Radio Guest List gives journalists and public relations experts a free and easy way to connect. It allows you to sign up for e-mail notifications from producers, journalists and podcast hosts looking for experts in niche industries.
Brandwatch is a digital consumer intelligence program that helps track analytics on social media. It helps you to get better audience engagement, find new market opportunities and will help connect you to the right people to grow your business. It allows you to collect millions of posts, comments and conversations that are relevant to you while categorizing conversations by complaints, opinions and more. You will be able to share insights across your organization with alerts and live reports.
Anewstip is a PR platform that helps entrepreneurs, PR professionals and marketers connect with relevant media influentials. Their search engine helps you find journalists, influencers and all other media outlets that have mentioned a topic on Twitter. You can search media contacts from a large database, and build a media list to organize all your contacts. You will be able to reach out to relevant journalists with personalized pitches and receive e-mail alerts straight to your inbox with new results on what’s happening to your brand or competitors.
Hunter is a great tool for finding e-mails in seconds. It searches for e-mail addresses online via companies website domain names, saving you a lot of time and energy. It has a domain search, e-mail finder, e-mail verifier and mail tracker that opens and clicks on your e-mails.
BuzzSumo is a great tool for keeping in touch with all the latest trends and stories in your industry. By entering a topic into the search bar, you will retrieve all the most popular content on this subject. BuzzSumo is a distinguished tool for content development, curation and promotion.
10. LexisNexis Newsdesk
LexisNexis news desk is a media monitoring solution created especially for those in media management to help businesses analyze, monitor and share market intelligence. Users can easily share insights, identify key trends and build personalized dashboards.
Bulletproof Media Training is a communications agency that provides media relations training to entrepreneurs, CEOs and companies to build a positive reputation and achieve objectives. Our team understands how the media works and the importance of media and communications strategies.
Leading her team with success, Tara McCarthy is the founder and media trainer with over 20 years of experience in the field. Her team of skilled trainers, strategists and journalists are carefully curated to meet the needs of trainees. The fully bilingual team of experienced trainers and strategists teaches your company effective techniques for building confidence to improve interview skills when interacting with the media.
Bulletproof Media Training offers media training on demand or in person. Free consultations are available through the contact form at www.bebulletproof.com