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Public Relations in Canada During COVID-19 Public relations (PR) is integral to many public figures and companies. As a consumer, you may not always be aware when PR is being used, but this subtly is what makes it so effective. But what exactly is PR? Public Relations Meaning: Public relations is defined as the practice of managing and releasing the spread of information, whether it is for a public figure or a company. One of the primary goals of PR is to uphold or enhance re