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How Media Training Can Spare You From Costly Communications Mistakes
Everyone at one time or another has experienced stress after public speaking, wondering if they did a good job in getting their points across and keeping the audience interested. When it comes to verbal communication, listeners notice more than just words. Tone of voice and body language also play an important role. Likewise, people sometimes find themselves wondering if that important email they just sent would be effective. Your ability to formulate a clear, concise and com
Jan 2, 20215 min read


The Presidential Debate: Critique From A Communications Expert
The Presidential Debate - Using Leadership Communications Strategy The rules of effective communication are amplified in a debate scenario. Debaters have a limited amount of time to deliver responses and must advance their objectives while responding to the opponents’ comments. Brevity is key. Concise statements packed with meaning, that strike a chord with audiences, are the way to win. In a sense, a debate is not unlike a high stakes media interview where the spokesperson a
Oct 29, 20205 min read


Communications Strategy Template: Step-by-Step Guide
From healthcare to hospitality, communications is integral for many industries in order to function and run properly. But most...
Oct 20, 20205 min read


3 Tips You Need To Know About Media Training in 2020
The media is always evolving. The term “media” is an umbrella term that encompasses a wide variety of communication outlets to deliver information to the general public. From television to radio, to newspapers and advertising, all of these outlets are generally used in order to inform large audiences about any type of information. Collectively, all of these are part of the mass media, and they play a vital role in the circulation of information that influences the opinion of
Sep 29, 20205 min read


How to Deliver a Standout Media Interview as Trump Politics Influence Interview Styles
Today the best way to stand out in an interview is to use the traditional, tried and true media training techniques that have worked for...
Sep 20, 20204 min read


Why Public Relations Can Make or Break Your Reputation During COVID-19
Public Relations in Canada During COVID-19 Public relations (PR) is integral to many public figures and companies. As a consumer, you may not always be aware when PR is being used, but this subtly is what makes it so effective. But what exactly is PR? Public Relations Meaning: Public relations is defined as the practice of managing and releasing the spread of information, whether it is for a public figure or a company. One of the primary goals of PR is to uphold or enhance re
Aug 26, 20204 min read
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