Abdul El-Sayed is the Democratic nominee for the U.S. Senate in Michigan. He won his August primary by less than a percentage point, against an opponent backed by the state's governor and senior senator, and despite more than $60 million in outside spending. On November 3, he faces Republican Mike Rogers. Whatever you think of his politics, his communication is worth studying. At Bulletproof Media Training, we see habits in his campaign that every executive can use: a message
